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At the head of SDA Holding and African Equities, Philippe de Moerloose has developed a large number of activities in more than thirty countries of Africa and Europe, in the agriculture, construction, large infrastructure projects and hospitality sectors.

My career

An asset for his partners

SDA Holding has holdings in various companies specialising in industrial, agricultural and civil engineering equipment, which employ some 2,000 dynamic and passionate people in continental Europe, England and Africa. The stability of the group’s shareholder structure contributes to the long-term dynamic in which its employees place their financial, strategic and operational expertise at the service of their clients and their communities.

With the resolute wish to obtain a long-term return for all stakeholders, SDA Holding has systematically re-invested its profits in the growth of its subsidiaries, fostering in particular the development of strong teams and managers capable of being the growth engines of the group.

Through strategic acquisitions and sustained organic growth, SDA Holding has considerably diversified its portfolio, evolving from a car parts trading company in Africa to an international group specialising in the distribution of heavy equipment – particularly for the Volvo Group, for which it is one of the top three global distributors. SDA Holding intends to continue to expand its activities in Europe (which already accounts for more than two thirds of its turnover) and elsewhere in the world.


African Equities, meanwhile, is a Belgian holding company that has interests in companies active in the hotel, industrial and cement sectors in Africa. With an in-depth knowledge of the African continent – the land of Philippe de Moerloose’s childhood – and relying on a long presence in Central Africa, African Equities is a robust financial holding company seizing investment opportunities in specialised and sectorally diversified subsidiaries.