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At the head of SDA Group, Philippe de Moerloose has developed a company in less than 20 years that has a presence in more than thirty countries with three main activity sectors: automobile distribution, construction equipment, mining and forestry machinery distribution as well as agricultural tractor distribution. Mainly directed towards Africa, he has recognized the opportunities which the continent can offer in order to transform them into an exceptional business.


In fact, SDA combines companies that are active in the exclusive representation of automobile and machinery brands in Africa. The SDA Group (formerly known as SDA-SDAI Consortium) offers a complete high quality range of products and solutions as well as exceptional after-sales service to the European networks. Investments in structures in response to the manufacturers’ international requirements and the recruitment of talented employees are key to this success.

My career

An asset for his partners

In fact, more than his in-depth knowledge of Africa, acquired over two decades on the continent, it is the capability of its director to pass on his know-how which has made the SDA Group a true asset for all its partners, clients and suppliers.


After spending his youth in Katanga, Philippe de Moerloose was sent to Belgium to pursue his higher education. He was apprehensive to re-discover his country of origin and right from the start he missed Africa. A man of contact, a loyal friend and, culturally, an African through and through, he was determined to return to Zaire after taking advantage of what Belgium could offer a young man as that was where his heart lay.