At the head of SDA Holding and African Equities, Philippe de Moerloose has developed a large number of activities in more than thirty countries of Africa and Europe, in the agriculture, construction, large infrastructure projects and hospitality sectors.
SDA Holding has holdings in various companies specialising in industrial, agricultural and civil engineering equipment, which employ some 2,000 dynamic and passionate people in continental Europe, England and Africa. The stability of the group’s shareholder structure contributes to the long-term dynamic in which its employees place their financial, strategic and operational expertise at the service of their clients and their communities.
With the resolute wish to obtain a long-term return for all stakeholders, SDA Holding has systematically re-invested its profits in the growth of its subsidiaries, fostering in particular the development of strong teams and managers capable of being the growth engines of the group.
Through strategic acquisitions and sustained organic growth, SDA Holding has considerably diversified its portfolio, evolving from a car parts trading company in Africa to an international group specialising in the distribution of heavy equipment – particularly for the Volvo Group, for which it is one of the top three global distributors. SDA Holding intends to continue to expand its activities in Europe (which already accounts for more than two thirds of its turnover) and elsewhere in the world.
African Equities, meanwhile, is a Belgian holding company that has interests in companies active in the hotel, industrial and cement sectors in Africa. With an in-depth knowledge of the African continent – the land of Philippe de Moerloose’s childhood – and relying on a long presence in Central Africa, African Equities is a robust financial holding company seizing investment opportunities in specialised and sectorally diversified subsidiaries.
SDA Holding among the companies that count according to Newsweek… In a special report, the international magazine Newsweek draws a portrait of the Belgian economy. Belgium is a small country in terms of size, but it is big on opportunities. As Newsweek rightly puts it,......
A diversification strategy that is paying off. In a year marked by the health crisis, the Brexit and socio-political instability in several African countries, the strategy of geographical diversification initiated by the group in 2015 in order to mitigate the risks between its different markets,......
SMT (part of the SDA Group) has acquired the import and distribution activities of Volvo Construction Equipment in the UK. With this new acquisition, SMT confirms its growth strategy and its international ambition, as well as the long-standing partnership with Volvo Construction Equipment. In the......
On 1 April 2017, Kuiken Groep (“Kuiken”) will transfer the distribution rights for Sennebogen Crane Line products in the Benelux to dealers Van den Heuvel Cranes & Services B.V. (“Van den Heuvel”) and Van Haut NV (“Van Haut”). Kuiken will continue to be the exclusive......
The year 2016 is coming to an end and so now is the time for the SDA group teams and I to review the year gone by and wish you all the best for the year to come. Despite the difficult economic context of 2016,......
Pullman, a high-end international brand of the AccorHotels Group, has announced the opening of the Pullman Lubumbashi Grand Karavia, its second hotel in the Democratic Republic of Congo, which brings the number of hotels in its portfolio on the continent to a total of seven.......
The Phosphate Mining Company (Sophimos) has placed an order with our subsidiary DEM Group for the supply of mining equipment. In ensuring the total phosphate production in Algeria (more than one million tonnes per year), Sophimos must now work twice as hard to respond to......
Philippe de Moerloose gave an interview to the magazine Dynamique Mag, in September 2015 in order to talk about the re-opening of the Pullman Kinshasa Grand Hotel and the success met by this establishment managed by the Accor Group since the contract was signed in......
Philippe de Moerloose attended bauma China 2014, the international trade fair for construction machinery, materials production, construction vehicles and equipment, which took place in Shanghai (China), from 25 to 28 November 2014. « An exceptional event marked with meetings and innovation », stated Philippe de Moerloose,......