Philippe de Moerloose is a Belgian businessman and entrepreneur, born in June 1967 in Watermael-Boisfort (Belgium). He is the Chairman & Founder of the SDA Group (formerly known as SDA-SDAI Consortium) and African Equities. SDA Group is a company specialized in the distribution of vehicles and machinery, and employs several thousand international employees.
After growing up in the congolese province of Katanga, Philippe de Moerloose founded DEMIMPEX when he left ICHEC Brussels in 1991 to develop import-export activities in Africa. DEMINPEX will become a few years later the SDA-SDAI Consortium, before taking the name of SDA Group. Today it is one of the leaders in the distribution of vehicles, machinery and equipment on the African continent.
In less than 20 years, Philippe de Moerloose has developed a company operating in more than 30 countries with three main sectors: automotive distribution, distribution of construction equipment, mining and forestry machines and distribution of tractors farm. Mainly focused on Africa, it has seized the opportunities that the continent could offer to transform them into an exceptional business and creating value in all the countries where its activities are located.